Getting Started → Understanding Giveaway Campaigns #

In PrizeSuite, a giveaway campaign is a promotional event where customers purchase entries (tickets) for a chance to win a prize. Each campaign is built on top of a WooCommerce product and follows a defined lifecycle from creation to winner selection.

Understanding how giveaway campaigns work will help you configure them correctly and run successful promotions on your website.

How Giveaway Campaigns Work #

A typical giveaway campaign follows these steps:

1. An administrator creates a giveaway product representing the prize.
2. Customers purchase entries (tickets) for the giveaway.
3. Each purchase generates unique ticket numbers for the participant.
4. Entries are recorded and tracked by the PrizeSuite system.
5. When the campaign ends, winners are selected based on the configured rules.
6. The winner(s) are announced on the product page and winners page.

Giveaway Campaign Components #

Each campaign includes several key components that define how the giveaway operates.

Prize #

The prize is the item or reward participants have a chance to win. This is usually represented by the WooCommerce product itself, including images and description.

Entry Tickets #

Participants receive one or more ticket numbers when they purchase entries. Each ticket represents a chance to win the prize.

Some campaigns allow users to choose their ticket numbers manually, while others assign tickets automatically.

Entry Price #

The entry price defines how much a participant pays for each ticket. Customers can often purchase multiple entries to increase their chances of winning.

Campaign Duration #

Each giveaway has a start and end date. Participants can enter the campaign only while it is active.

Winner Selection #

When the campaign ends, PrizeSuite selects one or more winning tickets according to the campaign configuration.

The selected ticket numbers determine the winner(s) of the giveaway.

Giveaway Status Lifecycle #

Throughout its lifetime, a giveaway campaign may have several statuses:

• Draft – The campaign is created but not yet published.
• Active – The campaign is running and accepting entries.
• Paused – The campaign is temporarily stopped.
• Ended – The entry period has finished.
• Winners Announced – Winners have been selected and displayed.
• Archived – The campaign is stored as a past giveaway.

These statuses help administrators manage campaigns and inform visitors about the current state of each giveaway.

Where Campaigns Appear #

Giveaway campaigns can appear in multiple locations across your website:

• Giveaway product pages
• Shop or category listings
• Dedicated giveaways pages
• The winners page after the campaign ends

PrizeSuite automatically displays the appropriate information and status based on the campaign stage.

Tips for Successful Campaigns #

• Use clear product images to showcase the prize.
• Write detailed descriptions explaining the rules.
• Set realistic entry limits and campaign durations.
• Promote active giveaways through banners or email campaigns.

Properly configured campaigns help build trust with your audience and increase participation in your giveaways.